Try to google Hiroshi Fujiwara, and you’re likely to find a graduate student at Kyoto University, when you’re really probably looking for the streetwear style-maker extraordinaire, Nike collaborator, artist, musician, and general hype machine:

He’s enigmatic to say the least, keeping a low-profile stateside. However, putting the mystery of Fujiwara aside, about six months ago, he started his own blog. Since then, he’s recruited other streetwear style arbiters like Jeff Ng (Staple Design), Paul Mittleman (Stussy) + many more coolmeisters to blog along side him as a feature of his web magazine: honeyee.com.

Don’t know, or care to know how this guy runs things? Don’t take my word for it, take a look at what he’s riding these days after the jump…

At first glance, I thought it looked like a tricked out Honda EV, but I was very, very wrong…

OK, so he was just taking it for a test-drive, but still it’s the type of ride I would expect him to be in. After all, it’s his job to ooze cool right?