onitsuka sushi
Published by ken April 18th, 2006I read more blogs and magazines these days, and I’m constantly bombarded with sneaker ads. I guess I’m the demographic. Anyway, this Asics Onitsuka Tiger ad is the cats pyjamas. If I were to sell shoes, I’d probably write some beige caption like this:
I own a pair of rarely worn Mexico 66’s. It’s a long story but my feet hurt _really_ bad in a new pair of leather Rod Laver’s when strolling in Okinawa. I broke down and had to buy a pair of the super comfy Mexico 66’s. They’re alright overall, but that day, they felt like wearing 3 new pairs of socks after the Laver experience.
I don’t think I’m ready for the J Peterman catalog just yet. Anyway, less is more, especially when it comes to sushi.


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